FRAGMENT | A young man finds employment as an apprentice in a grocery store. As he is short of money for his sick mother’s medicine and furthermore is eager to ask a charming girl out, he succumbs to temptation and steals from the till. Caught red-handed, he is sentenced to two years in a correctional institution. By the time he is released, his old mother has died of grief and poverty, and he is reduced to begging passers-by for alms. While begging, he becomes involved in a tragic incident that once again sends him fleeing through the city.
The Film Institute’s internal records inform us that the film is in fact an advertisement for National Emilius Møller tills disguised as a feature film. According to these records, the film ends with a trial in which the young man is sentenced to death, followed by a final reveal: the entire sequence of events is just a dream, the grocer’s nightmare. Inspired by his dream, he decides to acquire a National Emilius Møller till to ensure that no young apprentices get into trouble.
Similar takes on films that double as advertisements can be observed in ‘Daughter of Magain du Nord’, ‘Peter and Ping in the Department Store’ and ‘The Golden Dream’, all of which advertise the department store Magasin du Nord. They can all be viewed on this site.
The Film Institute’s internal records inform us that the film is in fact an advertisement for National Emilius Møller tills disguised as a feature film. According to these records, the film ends with a trial in which the young man is sentenced to death, followed by a final reveal: the entire sequence of events is just a dream, the grocer’s nightmare. Inspired by his dream, he decides to acquire a National Emilius Møller till to ensure that no young apprentices get into trouble.
Similar takes on films that double as advertisements can be observed in ‘Daughter of Magain du Nord’, ‘Peter and Ping in the Department Store’ and ‘The Golden Dream’, all of which advertise the department store Magasin du Nord. They can all be viewed on this site.
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